We are in 1999, on the phone with Marco delle Canonica is Gianfranco Ferré. The memory of that phone call is told today with pride by the sons of the owner of this company that has been producing woven labels for over 30 years, mixing wisdom and artistic skills out of the ordinary. Filippo and Paola, why your father Marco has concentrated the company on woven labels and ribbons? «Our Father is above all an artist, a designer of embroidery and lace and from his creativity and entrepreneurial spirit our story was born, made of woven patches and ribbons. Real accessories capable of profoundly enhancing the object to which they are combined. That’s how Decatex was born 35 years ago “. In what sense are your labels an accessory?” Because they are the result of creativity and mastery that has always distinguished us. They are not limited to being functional, they are an aesthetic enhancement of the garment or the object, be it a dress, an accessory or a precious package. They are quality products, designed and studied together with the style centers of the best designers in the world. ”From hand-made embroidery to Jacquard looms. “Is this how you have overcome the crisis that has hit the textile industry?” We have always been producing Jacquard fabrics but our success is due to an alchemy of factors. Surely the investments in technology and the research on the yarns have been fundamental as well as the diversification of the customers to whom we address: the high fashion, the furniture and the packaging, the Automotive and more recently the food “. Decatex a particular division is called DDesign. What is it? «It is our style center where we develop ideas and experiment with trends to offer to customers. One year we proposed, for example, the customizable and paintable label (ColorMe) or the innovative scratched label for stone-washed jeans. Consider that designers are always looking for new ideas and DDesign is support for innovation “.